susan lazar, Design Director
Susan Lazar is a design director and entrepreneur specializing in building and elevating fashion brands from concept to market. Focus on feminine clean modern design with a twist and perfect fits.
Concept & Brand Vision
Defines and leads creative direction, developing clear brand identities and cohesive collections, from initial concept through execution.
Leadership & Execution
Leads design teams while remaining highly hands-on—able to build tech packs, oversee development, and drive product from idea to production.
Product Development & Manufacturing
Works directly with both offshore and domestic factories, with strong global relationships across China, India, and Italy.
Technical Expertise
Deep knowledge of garment construction, collaborating closely with pattern makers, drapers, and sewers…